Having a contest has taken on a new life with the growth of the social web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit as it’s not only a great way to retain clients but nothing makes one feel so good as when you win something.
Contests have been around for longer than most stuff you know and it is a win-win situation. It’s all about winning and Charlie Sheen couldn’t have said it better. Companies today have made the contest and sweepstakes a part of their companies’ tradition.
As a company you should be knowing these 4 reasons why a contest should be part of your marketing strategy if you want to win compared to your competition.
Engaging Your Audience Using A Contest Is A Win
In addition to increasing the sheer number of people who interact with your brand, a contest provides a means to deepen the connection as well. A user-generated content (UGC) promotion such as a photo or video contest is a great way to do just that. UGC contests tap in to the human drive to compete, and they provide an opportunity for everyone to experience their 15 minutes of fame or a chance to win. Most importantly, when participants upload their personal content (e.g., a photo or story) to your promotion, they are naturally invested in your brand.
Want To Build Your Fan Base? This Is A Great Tool
Have a Facebook page that you need to get out there? whether it is 50 likes or 500,000 likes having a contest has provided a fantastic way to increase those numbers. You can even see that number grow in a matter of weeks or even days. Although it is not the only way, but the easiest especially if it is a low barrier to entry to win.
Contests Empower Consumers To Do Your Marketing For You
Customers help spread the message on your behalf. When you have a good contest going on people won’t hesitate to talk about it and it spreads like wildfire, hence, your company gets free and reliable marketing. The hope to win is very great.
If your contest includes a voting component, participants will be inclined to share through their social graph, asking friends and family to support
Get Rich Data From Customers
This is a great way to collect important info about actual and potential clients because when they have the allure of winning something they are willing to give out info just don’t create too many barriers to win though neither should you miss out opportunities to learn more about them. This data you can use to create more targeted marketing to them later.